Stakeholder communication links an organization with individuals and groups that affect or are affected by it. Their interests may differ. CSR research distinguishes informing, responding, and involving stakeholders, inviting attention to whether communication presents a position or also allows stakeholders to contribute to understanding issues.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.