Reputation reflects evaluations formed over time. For organizations, these include employees’ and external stakeholders’ assessments of conduct and capacity to deliver valued outcomes. Different groups may apply different criteria. Reputation relates to image and identity, but it is not simply an organization’s chosen self-description.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.