Trust is willingness to accept vulnerability in relation to another party. Perceived ability, benevolence, and integrity can contribute to it, but trust differs from those qualities, predictability, and actual risk-taking. Trust in one task need not extend to every responsibility.
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Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.