An audience includes people addressed by or encountering communication. Intended and actual audiences can differ, especially when messages circulate further. Audiences interpret and respond from different positions, so a broad label such as employees or the public does not establish shared needs or reactions.
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What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.