A message is an expression made available for interpretation through words, images, gestures, or other forms. Its content, the signal carrying it, the producer’s intention, and the recipient’s understanding are distinct. A message can inform, request, relate, or perform several functions together.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.