Encoding puts a message into an expressible or transmissible form. Technical encoding follows specified mappings; human message production also involves choices of wording, image, and emphasis. Those choices shape what becomes available for interpretation without ensuring that recipients recover the producer’s preferred meaning.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.