A code provides correspondences or conventions for producing and interpreting expressions. Technical coding can specify transformations, while linguistic and cultural codes involve meaning conventions. Knowing a code does not remove contextual interpretation or guarantee that a message is read as intended.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.