BernhardSchieber

Code-Switching

Knowledge

Code-switching is alternation between languages or language varieties within or across interactions. Speakers may change language, dialect, or register as an exchange develops, and the shift can become relevant to the topic, relationship, identity, or activity being negotiated by participants.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Where this concept is put to work · Executive Insight BriefIdentity Gaps: Align Self-Concept, Behavior, and Organizational RecognitionRead the brief →

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