Meaning is what an expression or action signifies through conventions and context. Word meaning, intended meaning, and interpreted meaning can differ. Understanding those differences helps distinguish a terminology problem from disagreement about reference, intention, implication, or what an exchange is doing.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.