BernhardSchieber

Shared Meaning

Knowledge

Shared meaning is the extent to which participants establish compatible interpretations for an activity. It need not imply identical beliefs or experiences. People develop sufficient mutual understanding through interaction and clarification; familiar vocabulary alone does not establish that they understand a proposal in compatible ways.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Where this concept is put to work · Executive Insight BriefSensemaking: Decide What Situation You Are Actually InRead the brief →

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