Understanding is a grasp of meaning and its relevant implications. It differs from receipt, repetition, agreement, and compliance. In practice, the ability to explain or apply a message provides stronger evidence than acknowledgment alone; mutual understanding requires enough alignment for the shared activity.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.