Bernhard Schieber

Selective Exposure (Theory)

Knowledge

Selective Exposure examines how predispositions and goals shape information choices within available environments, including preferences for congenial material. Accuracy and utility can encourage contrary evidence, while availability differs from deliberate selection, so a homogeneous information diet neither proves defensive avoidance nor predicts persuasion after exposure.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefSelective Exposure: Design for Information Choice Before PersuasionRead the brief →

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