Selective perception concerns how prior interests and expectations shape attention and interpretation. People exposed to the same material can emphasize different features. A common message therefore need not produce a common interpretation, and differences in accounts do not alone establish deliberate misrepresentation.
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Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.