Attention is the selective allocation of perceptual and mental activity to some information or event. During communication, people may attend to particular words, sounds, images, or actions while other available material receives little processing or remains outside their immediate focus.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.