Legitimacy is a generalized perception that conduct is appropriate within a system of norms, values, and beliefs. It depends on collective audience interpretation and may persist despite individual reservations or isolated inconsistencies. Organizational accounts distinguish pragmatic, moral, and cognitive forms.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.