Accountability is being answerable for one’s conduct to a person or forum that can request explanations, question them, and pass judgment, with possible consequences. Providing information supports this process, but transparency alone does not establish accountability unless conduct is open to scrutiny.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.