Bernhard Schieber

Positioning Theory

Knowledge

Positioning Theory examines how speech acts and storylines assign identities, rights, and duties during interaction. Participants can accept or contest those assignments, including who may decide or demand an explanation. Analysis reconstructs the episode rather than inferring conversational positions directly from formal roles.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefPositioning Theory: Expose the Rights and Duties Inside the DisputeRead the brief →

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