Altercasting influences behavior by assigning someone a role that makes a requested action seem fitting. Direct labels or complementary roles can create identity pressure. Targets may accept, reinterpret, or reject the assignment, so role consistency neither guarantees compliance nor establishes that the influence is legitimate.
- FamilyModel
- CategoryConcepts & Constructs
- DomainPersuasion & Argument
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Concepts & Constructs
Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.