Bernhard Schieber

Discursive position

Knowledge

A discursive position is a locally established cluster of rights and duties affecting what someone may or should say and do. It emerges within a storyline and interaction. Formal rank alone cannot reveal the conversational position a participant actually occupies.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefPositioning Theory: Expose the Rights and Duties Inside the DisputeRead the brief →

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