Bernhard Schieber

Organizational Co-Orientation Theory

Knowledge

Organizational coorientation explains how actors organize around a common object while negotiating relationships, obligations, and authority. Conversations produce texts that carry coordination into later encounters. Participants may disagree strongly while remaining cooriented; analysis follows the object, its changing definitions, and the actions it recruits.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefOrganizational Co-Orientation Theory: Follow the Object That Organizes the WorkRead the brief →

Related entries

Browse Knowledge →