Bernhard Schieber

Organizing object

Knowledge

An organizing object is a task, case, problem, rule, document, or concern around which actors coordinate relationships and action. Its definition can change through conversation. As it travels through an organization, different representations can recruit different participants, responsibilities, and obligations.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefOrganizational Co-Orientation Theory: Follow the Object That Organizes the WorkRead the brief →

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