Change Communication examines how stakeholders interpret, shape, enact, and evaluate change through strategy choices and ongoing interaction. Lewis’s framework distinguishes information from influence and uniformity from fidelity and authenticity, while requiring evidence of outcomes rather than assuming that frequent messages, visible adoption, or a clear proposal establish successful implementation.
- FamilyTool
- CategoryAnalytical Frameworks, Typologies & Heuristics
- DomainOrganization & Structure
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Analytical Frameworks, Typologies & Heuristics
Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.