Bernhard Schieber

Structuration Theory in Communication

Knowledge

Structuration Theory in Communication examines how people draw on rules and resources that both enable action and are reproduced through it. Durable organizational change depends on recurrent practice, not announcements alone, while the theory does not determine whether a reproduced structure is desirable or should change.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefStructuration Theory: Change the Practice That Recreates the StructureRead the brief →

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