Bernhard Schieber

The Social Construction of Reality

Knowledge

Berger and Luckmann explain how human activity becomes durable social reality through habitualization, institutionalization, objectivation, legitimation, and socialization. Communication helps preserve shared categories alongside material supports. Social construction therefore does not mean unreality or voluntary invention, and changing terminology alone cannot reliably transform an established institutional order.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefSocial Construction: Trace How Categories Become Organizational FactsRead the brief →

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