Bernhard Schieber

Genres of Organizational Communication

Knowledge

Genres of Organizational Communication are socially recognized forms of action, such as proposals, reviews, and memoranda, enacted in recurring situations. Their substance and form organize expectations about purpose and response. They evolve through practice and differ from media: a new platform can preserve an old communicative routine.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefGenres of Organizational Communication: Redesign What Messages Actually DoRead the brief →

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