Bernhard Schieber

Genre as Social Action

Knowledge

Genre as Social Action examines genres through recurrent situations and the actions people recognise in them. Miller’s formulation moves beyond classification by textual appearance. It complements Bakhtin’s approach while retaining its own rhetorical lineage and encourages diagnosis of purpose before selection of a template.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefSpeech Genres: Match the Message to the Social ActionRead the brief →

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