Gain and loss framing in change emphasizes either the benefits of acting or the consequences of not acting to support implementation. The choice should follow stakeholder stakes and the history of the context, and neither emphasis guarantees motivation or a specific reaction.
- Entry typeKey concept
- Category of its source unitAnalytical Frameworks, Typologies & Heuristics
- DomainOrganization & Structure
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.
Editorial orientation · Category
Analytical Frameworks, Typologies & Heuristics
Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.