Bernhard Schieber

Planned change

Knowledge

Planned change is a deliberate, goal-directed effort to move an organization or group from its current state to a desired future state. It usually proceeds through diagnosis, intervention, and stabilization guided by leaders or change agents, as distinct from emergent change.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Executive Insight BriefChange Communication: Make Communication Part of Change ImplementationRead the brief →

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