The Third-Person Effect examines judgments that media influence others more than oneself and possible actions based on those judgments. Comparison targets and message desirability matter, while perceived susceptibility neither measures actual persuasion nor guarantees intervention, requiring separate evidence about audience responses and the reasons for action.
- FamilyModel
- CategoryEffects, Biases & Phenomena
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Effects, Biases & Phenomena
Identifies a bounded pattern in judgment, behavior or communication and the conditions under which it appears. Naming the pattern makes a recurring difficulty recognizable; it does not make the pattern inevitable or supply a complete explanation.