The first-person effect occurs when people perceive media influence as greater on themselves than on others, often for socially desirable messages. It reverses third-person perception and concerns estimated susceptibility rather than demonstrating that the message actually affected one group more.
- FamilyModel
- Category of its source unitEffects, Biases & Phenomena
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Effects, Biases & Phenomena
Identifies a bounded pattern in judgment, behavior or communication and the conditions under which it appears. Naming the pattern makes a recurring difficulty recognizable; it does not make the pattern inevitable or supply a complete explanation.