Rhetoric studies and practices the shaping of discourse for audiences and situations. It examines how reasons, credibility, emotion, and expression support judgment or persuasion. It is broader than stylistic ornament and is not inherently deceptive; its uses require both analytical and ethical evaluation.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.