Argumentation is the activity of advancing, examining, and challenging reasons for accepting a claim or course of action. It connects conclusions with grounds and addresses questions or objections, whether in a formal debate, a written proposal, or an everyday exchange.
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What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.