The Organizational Reputation Scale measures perceived organizational honesty, trustworthiness, and concern for publics in crisis research. Its ten-item and later five-item forms capture a focused reputational judgment, not total reputation. Results require attention to stakeholders, timing, and version alongside evidence about responsibility and conduct.
- FamilyTool
- CategoryMeasurement & Assessment Instruments
- DomainRisk, Crisis & Safety
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Measurement & Assessment Instruments
Produces measures, scores, profiles or assessments through defined items, observations or measurement rules. The entry identifies what is measured and the conditions governing interpretation.