Huang’s OPRA is a cross-cultural instrument for assessing organization–public relationships. It shares a research lineage with the Hon–Grunig battery and has its own development evidence and measurement architecture. The two should retain separate identities when selecting measures or comparing findings.
- FamilyTool
- Category of its source unitMeasurement & Assessment Instruments
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Measurement & Assessment Instruments
Produces measures, scores, profiles or assessments through defined items, observations or measurement rules. The entry identifies what is measured and the conditions governing interpretation.