Communication · Executive Insight Brief · 217
The relationship outlasts the campaign
Assess how a defined public perceives six relationship outcomes without turning communication activity into proof of relational quality
Premise
The Hon–Grunig relationship battery measures how a defined public perceives its relationship with a particular organization. It shifts evaluation beyond media placements, exposure, attendance, or short-term attitude change toward six longer-term outcomes: control mutuality, trust, satisfaction, commitment, exchange relationship, and communal relationship.
For executives, the six-part profile reveals tensions that a favorability score can hide. An organization may appear competent yet unresponsive, or reliable yet unwilling to share influence. The dimensions are neither stages nor a moral ranking. They structure inquiry into the relationship; they do not establish its objective quality or prove that communication produced it.
What the model is: Organization–Public Relationship Assessment (Hon & Grunig Battery) in Knowledge →
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- The essential model
- Why this matters
- Risks and limits
- Executive takeaway
- Key questions
- Selected sources
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- FamilyTool
- CategoryMeasurement & Assessment Instruments
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Measurement & Assessment Instruments
Produces measures, scores, profiles or assessments through defined items, observations or measurement rules. The entry identifies what is measured and the conditions governing interpretation.