Bernhard Schieber

Model of Communicative Competence (Wiemann)

Knowledge

Wiemann’s Model of Communicative Competence describes competence as choosing interpersonal behaviors that serve one’s purposes within the relationship and situation. Interaction management is central, alongside empathy, behavioral flexibility, social relaxation, and affiliation and support. Competence differs from fluency, polish, or charisma.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Analytical Frameworks, Typologies & Heuristics

Organizes dimensions, distinctions, types or questions so that a situation can be examined systematically. A framework supplies structure, a typology distinguishes forms, and a heuristic offers a usable way to orient judgment.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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