The McCroskey–Teven Measure of Source Credibility separates perceived competence, trustworthiness, and goodwill through eighteen bipolar ratings. The three dimensions locate different audience judgments about a specified communicator. They guide investigation without establishing the source’s actual expertise, intentions, honesty, or the truth of a message.
- FamilyTool
- CategoryMeasurement & Assessment Instruments
- DomainPersuasion & Argument
What these mean
Editorial orientation · Family
Tool
In this series, Tool names the editorial family primarily used to act on, examine, measure or organize communication. It includes instruments, methods, practices, protocols, codes and institutional arrangements. Membership does not certify effectiveness, portability or safe use in every setting.
Editorial orientation · Category
Measurement & Assessment Instruments
Produces measures, scores, profiles or assessments through defined items, observations or measurement rules. The entry identifies what is measured and the conditions governing interpretation.