Bernhard Schieber

Lian and Mianzi — The Chinese Concepts of Face

Knowledge

Lian and mianzi distinguish moral credibility from socially conferred prestige while recognizing that both depend on relationships and relevant audiences. The distinction helps design correction, acknowledgment, and repair without assuming fixed recovery times, concealing misconduct, or treating Chinese communicators as a uniform cultural type.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Concepts & Constructs

Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.

Where it is put to work · Executive Insight BriefsThe Executive Insight Briefs on CommunicationSee the volumes →

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