BernhardSchieber

Face Negotiation Theory

Knowledge

Face Negotiation Theory examines how concerns for one’s own image, another person’s image, and shared relational standing shape conflict communication. Cultural influences interact with self-construal, power, and circumstances, so face concerns cannot be predicted reliably from nationality or treated as reasons to avoid necessary disagreement.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefFace Negotiation Theory: Protect Face Without Diluting AccountabilityRead the brief →

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