Bernhard Schieber

Interdependent self-construal

Knowledge

Interdependent self-construal is a way of understanding oneself through relational embeddedness, that is, through connections and roles shared with others. It can coexist with an independent orientation, and situational cues affect which concerns become salient, so culture does not determine a single response.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Theories & Explanatory Models

Explains how or why a communication process works by relating mechanisms, conditions or variables. Its value is an account that can guide inquiry into what produces an outcome, rather than a name for the outcome alone.

Executive Insight BriefFace Negotiation Theory: Protect Face Without Diluting AccountabilityRead the brief →

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