Bernhard Schieber

Information underload and overload in audits

Knowledge

Information underload and overload are insufficient and excessive communication relative to the work or needs being examined. A communication audit can find both at once across different types of information and should interpret them with local evidence rather than universal cutoffs.

What these mean

Editorial orientation · Entry type

Key concept

Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.

Editorial orientation · Category

Research & Analysis Methods

Establishes procedures for collecting, coding, comparing or interpreting information for inquiry or analysis. Its contribution is a defensible route from observations or materials to an account, finding or interpretation.

Executive Insight BriefThe ICA Communication Audit: Diagnose the System Before Prescribing the ChannelRead the brief →

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