Ethnography of Communication studies how communities organize appropriate participation through locally understood events, roles, codes, and norms. Observation and members’ interpretations reveal variation that formal rules may conceal, while SPEAKING guides attention without supplying scores or allowing one community’s practices to become a national stereotype or a universal prescription for organizational change.
- FamilyModel
- CategoryResearch & Analysis Methods
- DomainAcross Cultures
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Research & Analysis Methods
Establishes procedures for collecting, coding, comparing or interpreting information for inquiry or analysis. Its contribution is a defensible route from observations or materials to an account, finding or interpretation.