Bernhard Schieber

SPEAKING Mnemonic

Knowledge

The SPEAKING Mnemonic guides observation of setting, participants, ends, act sequence, key, instrumentalities, norms, and genre. Within Hymes’s ethnography of communication, it helps interpret situated events while treating community practices as variable and open to examination rather than as universal etiquette.

What these mean

Editorial orientation · Family

Model

In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.

Editorial orientation · Category

Concepts & Constructs

Delimits an entity, property, relation or condition relevant to understanding communication. Its principal contribution is to clarify what something means, which features constitute it, and how to recognize or distinguish it.

Executive Insight BriefCommunicative Competence: Correct Language Is Not EnoughRead the brief →

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