Dialogic Theory of Public Relations examines whether organization-public communication makes each party consequential to the other. Mutuality, presence, empathy, risk, and commitment distinguish dialogue from interactive features alone. Public input needs a credible route into interpretation or decision, without requiring agreement or abandoning fixed responsibilities.
- FamilyModel
- CategoryDoctrines, Principles & Normative Frameworks
- DomainMedia, Publics & Society
What these mean
Editorial orientation · Family
Model
In this series, Model names the editorial family primarily used to understand and explain communication: theories, frameworks, effects, traditions, principles and other conceptual resources. It is an umbrella for a route into the field, not a claim that every included object is a predictive model.
Editorial orientation · Category
Doctrines, Principles & Normative Frameworks
Sets out principles or criteria for what should be pursued, considered legitimate or done. Its contribution is evaluative or prescriptive: it gives reasons for judging conduct and arrangements, rather than merely describing their frequency.