Communication is the process through which people produce and interpret messages, coordinate activity, and form or contest social relations. It includes more than information transfer: successful delivery does not establish understanding, agreement, or action. Different approaches explain different parts of that process.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.