A constitutive model of communication treats communication as the process that produces meanings, identities, relationships, and social realities. It contrasts with the transmission model, in which ready-made messages move from sender to receiver and success means accurate delivery.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.