Authenticity concerns whether communication is experienced as a faithful expression of the identity, commitments, or experience it presents. A statement may be judged against the speaker’s conduct, earlier statements, or claimed position, rather than against its polished or spontaneous appearance alone.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.