Impression management is the activity of shaping how others perceive a person, group, or organization. It can involve selecting what to disclose, how to present conduct, and which features to emphasize in an encounter, a document, or a public appearance.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.