Face is the social value, identity, or standing that a person claims and negotiates in interaction. Participants can support, question, or threaten this standing through how they address one another, respond to contributions, and handle disagreement or embarrassment in an exchange.
- Entry typeKey concept
What these mean
Editorial orientation · Entry type
Key concept
Key concepts are the working vocabulary of the field: the terms that the models and tools rely on and that a decision about communication has to use precisely. Each entry defines the term and sends you to the brief or the self-guided audit where it is put to work.