Bernhard Schieber

Theory of Cooperation and Competition: Align the Goals Before Demanding Trust

Communication · Executive Insight Brief · 550

Rewarded apart, asked to share

Deutsch’s account of goal interdependence explains why the same team can share information or withhold it depending on whose success is rewarded

Premise

A collaboration workshop cannot make disclosure safe when an employee loses influence by helping a colleague succeed. Morton Deutsch’s Theory of Cooperation and Competition begins with the relationship between people’s goals, not with whether they like one another. That relationship changes the expected value of sharing, correcting, or withholding information.

Team dysfunction may therefore be a design problem before it is a communication problem. Executives who reward only comparative individual performance while invoking a shared mission create contradictory incentives. The first diagnostic task is to discover whose success facilitates, blocks, or barely affects another person’s goals.

Theory of Cooperation and Competition — Rewarded apart, asked to share. Executive Insight Brief 550 by Bernhard Schieber.

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